5:1 ROAS, deep engagement, in-store and online sales measurement from CitrusAd x Dabbl experience
Mobile network operator boosts favorability 85% educating consumers in specific regions during two important seasons
Increased new product awareness (+43%) and favorability (+49%) while boosting trial with a 16% CTR to digital coupon
Beverage brand remains top of mind (+192% ad recall lift) and sales boosted, aided by a 47% CTR to a volume incentive
An average 55 seconds of engagement drives a +124% lift in awareness in key markets for product launch
Goya’s engagement garnered nearly 3 times Dabbl's average engagement time during the holiday season, leading to increased sales.