NIVEA® Case Study

Skin-care brand sees a 15:1 brand ROAS and 5:1 promoted product ROAS at targeted grocery stores
NIVEA case study on Dabbl

The Challenge

NIVEA® one of the world’s largest skin-care brands, wanted to capture engagements with shoppers to drive awareness of its new Rethink Soft brand campaign.

The Experience

NIVEA case study on Dabbl

Instead of catching brief moments of consumers' time with traditional ads that interrupt, NIVEA® knew it could spend quality time with shoppers of its target grocery stores via Dabbl.

NIVEA® launched a Dabbl experience with six different activities for consumers to engage in, including two short videos.

The first video was a brand video highlighting it's "Rethink Soft" campaign. The second video focused specifically on the Essentially Enriched body lotion product.

Consumers could also rate products in the product line and give their opinion of which they preferred.

Finally, NIVEA® used several call-to-action variations throughout the campaign to encourage consumers to add products directly to an online shopping cart and other online and offline shopping activities.

More Info
6 Activities per experience, including Video, Multiple Choice, This or That activities.

Results

50,000
Brand Experience
Completions
100% Viewability & Completion
302,300
Activity
Completions
Fullscreen Engagements
76 sec
Avg Time Spent
per Experience
Dabbl Avg 35 sec
97%
Likeability Rating of Videos
Rating of both videos
15:1
Brand Return on Ad Spend
For all brand products
5:1
Promoted Product Return on Ad Spend
For promoted products
+6%
Brand Awareness
Exposed vs Non-exposed
+208%
Ad Recall
Exposed vs Non-exposed
+10%
Brand Favorability
Exposed vs Non-exposed
+6%
Brand Awareness
+208%
Ad Recall
+10%
Brand Favorability
Exposed to Dabbl experience
Non-exposed

100% of the NIVEA® experiences that were started were completed. On average, these shoppers spent a minute and sixteen seconds engaging in the experience.

NIVEA® saw a +10% lift in (it's already very favorable) brand favorability as well as a +208% ad recall lift, comparing those who were exposed to the experience and those who were not. They liked the brand more and two weeks after the conclusion of the campaign, many shoppers remembered the experience.

And what about sales?

NIVEA® achieved a 15:1 return on ad spend for all NIVEA® brand product sales and a 5:1 return on ad spend for the promoted product sales at the target grocery stores.

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