Grocery Retail Media Report: How 1,018 Consumers Feel About Ads on Their Grocers’ Websites and Apps

Dabbl Grocery Retail Media Report

If, like many marketers, you are advertising — or considering advertising — on retailer’s websites and mobile apps (aka Retail Media), you want to better understand how consumers engage with this type of advertising. In this report, discover how US consumers do their grocery shopping, how they use grocers’ websites and apps, how they engage […]

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CitrusAd Partners With Dabbl: Deeper Engagement For Retail Media Advertising

CitrusAd partners with Dabbl

Dabbl is joining forces with CitrusAd, the leading, white-label, self-service, ecommerce retail media advertising platform to more deeply engage the online grocery customer. By combining Dabbl’s engagement capabilities with CitrusAd’s retail media technology and relevancy engine, the companies offer a solution that helps brands find and deeply engage their most sought-after and loyal shoppers. Retail […]

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Machines vs Humans… vs Humans Acting Nicely in Ad Media Planning

Machine learning

How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]

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