The Data Behind Effective, Modern Brand-building

Photo by Velizar Ivanov

Many younger generations are not building deep relationships with whole categories of products. They experience many brands as undifferentiated. There is a brand-building gap among these generations. They’re spending more time on their phones and in ad-free Netflix, Amazon Prime Video & Hulu than they are with old school brand-building mediums like TV. Meanwhile, brands […]

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Helpful Marketing Campaigns of Cannes 2018

Cannes Lions

We’re big fans of brands’ marketing budgets going toward materially helping improve people’s lives. Ad budgets that directly help people. Even if it’s a little bit. Cannes has its Glass Lion award, for example, within it’s Good category celebrating “culture-shifting creativity” and recognizing work that “addresses issues of gender inequality or prejudice.” Some of these […]

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