Grocery Retail Media Report: How 1,018 Consumers Feel About Ads on Their Grocers’ Websites and Apps

Dabbl Grocery Retail Media Report

If, like many marketers, you are advertising — or considering advertising — on retailer’s websites and mobile apps (aka Retail Media), you want to better understand how consumers engage with this type of advertising. In this report, discover how US consumers do their grocery shopping, how they use grocers’ websites and apps, how they engage […]

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CitrusAd Partners With Dabbl: Deeper Engagement For Retail Media Advertising

CitrusAd partners with Dabbl

Dabbl is joining forces with CitrusAd, the leading, white-label, self-service, ecommerce retail media advertising platform to more deeply engage the online grocery customer. By combining Dabbl’s engagement capabilities with CitrusAd’s retail media technology and relevancy engine, the companies offer a solution that helps brands find and deeply engage their most sought-after and loyal shoppers. Retail […]

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Walmart turns 160 store parking lots into drive-in theaters

Walmart drive-in

Walmart is aiming to help cooped up families have more summer fun with two inventive experiences we think are really great. The best marketing, in our book, are fun, helpful experiences. The first experience turns parking lots into drive-in theaters. They are also launching a celebrity virtual summer camp. Walmart Parking Lots Transform Into Drive-Ins […]

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Round Up: Get Inspired by These 9 Digital Shopper Marketing Examples (with Sales Results)

Digital shopper marketing

We’ve rounded up the most inspiring digital shopper marketing case studies from brands and agencies that have boosted sales at in-store and ecommerce retailers. And not just good-looking examples. All examples below have sales results showing how they moved the needle at retailers. If you’re a shopper marketer or integrated marketing pro looking for inspiration […]

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Machines vs Humans… vs Humans Acting Nicely in Ad Media Planning

Machine learning

How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]

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Helpful Marketing Campaigns of Cannes 2018

Cannes Lions

We’re big fans of brands’ marketing budgets going toward materially helping improve people’s lives. Ad budgets that directly help people. Even if it’s a little bit. Cannes has its Glass Lion award, for example, within it’s Good category celebrating “culture-shifting creativity” and recognizing work that “addresses issues of gender inequality or prejudice.” Some of these […]

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