Boost sales of your manufacturer brands at ShopRite. These twelve shopper marketing ideas for ShopRite digital channels reach millions of shoppers. […]
ShopRite Shopper Marketing Guide: 12 Digital Marketing Ideas to Boost Sales (with Examples)
Insight: 71% of Consumers Shop on Amazon Multiple Times a Month
If you sell on Amazon, you want to know how Amazon shoppers shop. We did too. So we surveyed 4,898 predominantly millennial female consumers and 2,472 Amazon Prime members on Dabbl to better understand Prime and Non-Prime Amazon shoppers and their relationships with Amazon. What did we find out? Let’s take a look. How Amazon […]
Dabbl Earns IAB Tech Lab Open Measurement SDK Certification
Dabbl, a consumer engagement platform that connects advertisers with consumers via their mobile device to create mutually beneficial relationships, was recently certified by the Interactive Advertising Bureau (IAB) Tech Lab for their Open Measurement Software Development Kit (OM SDK). Earlier this year, the IAB Tech Lab launched the OM SDK to enable third-party viewability and […]
Why the Last 25 Brand Studies We Ran Averaged +22% Increase in Brand Favorability
We looked at the last 25 brand studies of advertising experiences that ran on Dabbl to see what kind of impact they had on consumers’ relationships with the brand. Here’s what we found. […]
The Data Behind Effective, Modern Brand-building
Update: I’ve also added a public Google Slide version with this data that you can copy and edit as you please. See the end of the post for other formats. Update 2: Let us know your thoughts on brand-building in the chat. Many younger generations are not building deep relationships with whole categories of products. […]
Machines vs Humans… vs Humans Acting Nicely in Ad Media Planning
How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]
Spend the Money Ad Waste Gobbles Up on Consumers Instead
We all hear about waste and fraud in digital advertising. But how much of your ad budget is wasted? Where is the waste coming from? And what can you do about it? We’ll dive into five forms of ad waste and fraud and look at options you can use to reduce or eliminate them in […]
When it Comes to Consumer Relationships, Don’t be”That Guy”
As humans, we are involved in a multitude of relationships with many different people, each varying in strength based on current and past interactions. Just about all of us have had an experience with a specific person that started out as an organic friendship…one that was mutually beneficial and fun. Through friendly conversations and interactions […]
Treat Others the Way You Would Like to be Treated (Except Advertising)
Today’s consumer is more empowered to ignore ads than ever before. So why don’t marketers give more respect to those whose time and attention they seek? […]
Are You Being a ‘Good Friend’ to Your Consumer?
Wouldn’t it be nice if we could sit at Central Perk with our consumers and build Rachel-and-Monica types of relationships? Well just because we can’t doesn’t mean we can’t still be good friends to them. According to a survey by Statista, the top five qualities that make a good friend are: Loyalty Being an overall […]