Wouldn’t it be nice if we could sit at Central Perk with our consumers and build Rachel-and-Monica types of relationships? Well just because we can’t doesn’t mean we can’t still be good friends to them. According to a survey by Statista, the top five qualities that make a good friend are: Loyalty Being an overall […]
People like to discover new products and services. People like to be reminded of good times they’ve had and discover new uses for their old favorites. Meanwhile, brands like to create products that add value or enjoyment to people’s lives. People and brands have a lot of common ground from which to build a bright future […]
Many younger generations are not building deep relationships with whole categories of products. They experience many brands as undifferentiated. There is a brand-building gap among these generations. They’re spending more time on their phones and in ad-free Netflix, Amazon Prime Video & Hulu than they are with old school brand-building mediums like TV. Meanwhile, brands […]
Back in the golden days of advertising, an impression started out as a measurement unit sold by publishers and advertisers, calculated as a cost per thousand (CPM). In lieu of no consumer engagement or interaction with the content, this worked fairly well in determining the value of ad placements, which were primarily focused on print, […]
Brands no longer have to limit themselves to the world of consumer’s media consumption to gain their attention. Crazy, eh? When we think of marketing we think of media content. They just seem to go hand in hand. Either you are paying to inject your brand into someone else’s media content (advertising, influencer marketing etc) […]
We’re big fans of brands’ marketing budgets going toward materially helping improve people’s lives. Ad budgets that directly help people. Even if it’s a little bit. Cannes has its Glass Lion award, for example, within it’s Good category celebrating “culture-shifting creativity” and recognizing work that “addresses issues of gender inequality or prejudice.” Some of these […]
If you could reinvent advertising, what would it look like? A clean sheet. What is your definition of ideal advertising? With radical disruptions in marketing and how people engage and develop trust with brands, modern advertising has found itself in a funk. What would advertising look like that people enjoy rather than avoid? What would […]