The market for plant-based foods is growing rapidly. See how large companies like PepsiCo as well as smaller, established brands and fresh, new startups are marketing their plant-based products to consumers. This is marketing for plant-based food brands. […]
Walmart is aiming to help cooped up families have more summer fun with two inventive experiences we think are really great. The best marketing, in our book, are fun, helpful experiences. The first experience turns parking lots into drive-in theaters. They are also launching a celebrity virtual summer camp. Walmart Parking Lots Transform Into Drive-Ins […]
We’ve rounded up the most inspiring digital shopper marketing case studies from brands and agencies that have boosted sales at in-store and ecommerce retailers. And not just good-looking examples. All examples below have sales results showing how they moved the needle at retailers. If you’re a shopper marketer or integrated marketing pro looking for inspiration […]
We looked at the last 25 brand studies of advertising experiences that ran on Dabbl to see what kind of impact they had on consumers’ relationships with the brand. Here’s what we found. […]
“I feel like everything I’ve done this year means nothing” My fifteen-year old daughter said this to me yesterday as we tried to figure out how the rest of her freshman year was going to play out in light of the current pandemic affecting our country. A LOT of people are feeling this way (x […]
Back in the golden days of advertising, an impression started out as a measurement unit for publishers and advertisers to determine the value/success of the ad(s) ability to reaching consumers, calculated as a cost per thousand (CPM). In lieu of no consumer engagement or interaction with this content, this worked fairly well in determining the […]
How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]
People like to discover new products and services. People like to be reminded of good times they’ve had and discover new uses for their old favorites. Meanwhile, brands like to create products that add value or enjoyment to people’s lives. People and brands have a lot of common ground from which to build a bright future […]
Wouldn’t it be nice if we could sit at Central Perk with our consumers and build Rachel-and-Monica types of relationships? Well just because we can’t doesn’t mean we can’t still be good friends to them. According to a survey by Statista, the top five qualities that make a good friend are: Loyalty Being an overall […]
Boost sales of your manufacturer brands at ShopRite. These twelve shopper marketing ideas for ShopRite digital channels reach millions of shoppers. […]
Today’s consumer is more empowered to ignore ads than ever before. So why don’t marketers give more respect to those whose time and attention they seek? […]
If you sell on Amazon, you want to know how Amazon shoppers shop. We did too. So we surveyed 4,898 predominantly millennial female consumers and 2,472 Amazon Prime members on Dabbl to better understand Prime and Non-Prime Amazon shoppers and their relationships with Amazon. What did we find out? Let’s take a look. How Amazon […]
As humans, we are involved in a multitude of relationships with many different people, each varying in strength based on current and past interactions. Just about all of us have had an experience with a specific person that started out as an organic friendship…one that was mutually beneficial and fun. Through friendly conversations and interactions […]
Dabbl, a consumer engagement platform that connects advertisers with consumers via their mobile device to create mutually beneficial relationships, was recently certified by the Interactive Advertising Bureau (IAB) Tech Lab for their Open Measurement Software Development Kit (OM SDK). Earlier this year, the IAB Tech Lab launched the OM SDK to enable third-party viewability and […]
Update: I’ve also added a public Google Slide version with this data that you can copy and edit as you please. See the end of the post for other formats. Update 2: Let us know your thoughts on brand-building in the chat. Many younger generations are not building deep relationships with whole categories of products. […]
We all hear about waste and fraud in digital advertising. But how much of your ad budget is wasted? Where is the waste coming from? And what can you do about it? We’ll dive into five forms of ad waste and fraud and look at options you can use to reduce or eliminate them in […]
Brands and their media planners no longer have to limit themselves to the world of consumers’ media consumption to get attention. Crazy, eh? When we think of marketing we think of media content. They just seem to go hand in hand. Either you are paying to inject your brand into someone else’s media content (advertising, […]
We’re big fans of brands’ marketing budgets going toward materially helping improve people’s lives. Ad budgets that directly help people. Even if it’s a little bit. Cannes has its Glass Lion award, for example, within it’s Good category celebrating “culture-shifting creativity” and recognizing work that “addresses issues of gender inequality or prejudice.” Some of these […]
If you could reinvent advertising, what would it look like? A clean sheet. What is your definition of ideal advertising? With radical disruptions in marketing and how people engage and develop trust with brands, modern advertising has found itself in a funk. What would advertising look like that people enjoy rather than avoid? What would […]
