How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]
We all hear about waste and fraud in digital advertising. But how much of your ad budget is wasted? Where is the waste coming from? And what can you do about it? We’ll dive into five forms of ad waste and fraud and look at options you can use to reduce or eliminate them in […]
As humans, we are involved in a multitude of relationships with many different people, each varying in strength based on current and past interactions. Just about all of us have had an experience with a specific person that started out as an organic friendship…one that was mutually beneficial and fun. Through friendly conversations and interactions […]
Today’s consumer is more empowered to ignore ads than ever before. So why don’t marketers give more respect to those whose time and attention they seek? […]
Wouldn’t it be nice if we could sit at Central Perk with our consumers and build Rachel-and-Monica types of relationships? Well just because we can’t doesn’t mean we can’t still be good friends to them. According to a survey by Statista, the top five qualities that make a good friend are: Loyalty Being an overall […]
People like to discover new products and services. People like to be reminded of good times they’ve had and discover new uses for their old favorites. Meanwhile, brands like to create products that add value or enjoyment to people’s lives. People and brands have a lot of common ground from which to build a bright future […]
Many younger generations are not building deep relationships with whole categories of products. They experience many brands as undifferentiated. There is a brand-building gap among these generations. They’re spending more time on their phones and in ad-free Netflix, Amazon Prime Video & Hulu than they are with old school brand-building mediums like TV. Meanwhile, brands […]
Back in the golden days of advertising, an impression started out as a measurement unit sold by publishers and advertisers, calculated as a cost per thousand (CPM). In lieu of no consumer engagement or interaction with the content, this worked fairly well in determining the value of ad placements, which were primarily focused on print, […]
Brands and their media planners no longer have to limit themselves to the world of consumers’ media consumption to get attention. Crazy, eh? When we think of marketing we think of media content. They just seem to go hand in hand. Either you are paying to inject your brand into someone else’s media content (advertising, […]
We’re big fans of brands’ marketing budgets going toward materially helping improve people’s lives. Ad budgets that directly help people. Even if it’s a little bit. Cannes has its Glass Lion award, for example, within it’s Good category celebrating “culture-shifting creativity” and recognizing work that “addresses issues of gender inequality or prejudice.” Some of these […]