Grocery Retail Media Report: How 1,018 Consumers Feel About Ads on Their Grocers’ Websites and Apps

Dabbl Grocery Retail Media Report

If, like many marketers, you are advertising — or considering advertising — on retailer’s websites and mobile apps (aka Retail Media), you want to better understand how consumers engage with this type of advertising. In this report, discover how US consumers do their grocery shopping, how they use grocers’ websites and apps, how they engage […]

Continue reading

CitrusAd Partners With Dabbl: Deeper Engagement For Retail Media Advertising

CitrusAd partners with Dabbl

Dabbl is joining forces with CitrusAd, the leading, white-label, self-service, ecommerce retail media advertising platform to more deeply engage the online grocery customer. By combining Dabbl’s engagement capabilities with CitrusAd’s retail media technology and relevancy engine, the companies offer a solution that helps brands find and deeply engage their most sought-after and loyal shoppers. Retail […]

Continue reading

Walmart turns 160 store parking lots into drive-in theaters

Walmart drive-in

Walmart is aiming to help cooped up families have more summer fun with two inventive experiences we think are really great. The best marketing, in our book, are fun, helpful experiences. The first experience turns parking lots into drive-in theaters. They are also launching a celebrity virtual summer camp. Walmart Parking Lots Transform Into Drive-Ins […]

Continue reading

Round Up: Get Inspired by These 9 Digital Shopper Marketing Examples (with Sales Results)

Digital shopper marketing

We’ve rounded up the most inspiring digital shopper marketing case studies from brands and agencies that have boosted sales at in-store and ecommerce retailers. And not just good-looking examples. All examples below have sales results showing how they moved the needle at retailers. If you’re a shopper marketer or integrated marketing pro looking for inspiration […]

Continue reading

Machines vs Humans… vs Humans Acting Nicely in Ad Media Planning

Machine learning

How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]

Continue reading

Dabbl Earns IAB Tech Lab Open Measurement SDK Certification

Dabbl, a consumer engagement platform that connects advertisers with consumers via their mobile device to create mutually beneficial relationships, was recently certified by the Interactive Advertising Bureau (IAB) Tech Lab for their Open Measurement Software Development Kit (OM SDK). Earlier this year, the IAB Tech Lab launched the OM SDK to enable third-party viewability and […]

Continue reading

Brand marketers, get an insider's view of Dabbl. Join Webinar

Book a Demo

See how your brand or agency can grow sales at targeted retailers, measure performance via purchase data and build win-win relationships with consumers.

Book a Demo
Drive sales among Amazon shoppers