Walmart turns 160 store parking lots into drive-in theaters

Walmart drive-in

Walmart is aiming to help cooped up families have more summer fun with two inventive experiences we think are really great. The best marketing, in our book, are fun, helpful experiences. The first experience turns parking lots into drive-in theaters. They are also launching a celebrity virtual summer camp. Walmart Parking Lots Transform Into Drive-Ins […]

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Round Up: Get Inspired by These 9 Digital Shopper Marketing Examples (with Sales Results)

Digital shopper marketing

We’ve rounded up the most inspiring digital shopper marketing case studies from brands and agencies that have boosted sales at in-store and ecommerce retailers. And not just good-looking examples. All examples below have sales results showing how they moved the needle at retailers. If you’re a shopper marketer or integrated marketing pro looking for inspiration […]

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Machines vs Humans… vs Humans Acting Nicely in Ad Media Planning

Machine learning

How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]

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Dabbl Earns IAB Tech Lab Open Measurement SDK Certification

Dabbl, a consumer engagement platform that connects advertisers with consumers via their mobile device to create mutually beneficial relationships, was recently certified by the Interactive Advertising Bureau (IAB) Tech Lab for their Open Measurement Software Development Kit (OM SDK). Earlier this year, the IAB Tech Lab launched the OM SDK to enable third-party viewability and […]

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Helpful Marketing Campaigns of Cannes 2018

Cannes Lions

We’re big fans of brands’ marketing budgets going toward materially helping improve people’s lives. Ad budgets that directly help people. Even if it’s a little bit. Cannes has its Glass Lion award, for example, within it’s Good category celebrating “culture-shifting creativity” and recognizing work that “addresses issues of gender inequality or prejudice.” Some of these […]

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