Wouldn’t it be nice if we could sit at Central Perk with our consumers and build Rachel-and-Monica types of relationships? Well just because we can’t doesn’t mean we can’t still be good friends to them. According to a survey by Statista, the top five qualities that make a good friend are: Loyalty Being an overall […]
How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]
Boost sales of your manufacturer brands at ShopRite. These twelve shopper marketing ideas for ShopRite digital channels reach millions of shoppers. […]
Today’s consumer is more empowered to ignore ads than ever before. So why don’t marketers give more respect to those whose time and attention they seek? […]
If you sell on Amazon, you want to know how Amazon shoppers shop. We did too. So we surveyed 4,898 predominantly millennial female consumers and 2,472 Amazon Prime members on Dabbl to better understand Prime and Non-Prime Amazon shoppers and their relationships with Amazon. What did we find out? Let’s take a look. How Amazon […]
People like to discover new products and services. People like to be reminded of good times they’ve had and discover new uses for their old favorites. Meanwhile, brands like to create products that add value or enjoyment to people’s lives. People and brands have a lot of common ground from which to build a bright future […]
As humans, we are involved in a multitude of relationships with many different people, each varying in strength based on current and past interactions. Just about all of us have had an experience with a specific person that started out as an organic friendship…one that was mutually beneficial and fun. Through friendly conversations and interactions […]
Dabbl, a consumer engagement platform that connects advertisers with consumers via their mobile device to create mutually beneficial relationships, was recently certified by the Interactive Advertising Bureau (IAB) Tech Lab for their Open Measurement Software Development Kit (OM SDK). Earlier this year, the IAB Tech Lab launched the OM SDK to enable third-party viewability and […]
We looked at the last 25 brand studies of advertising experiences that ran on Dabbl to see what kind of impact they had on consumers’ relationships with the brand. Here’s what we found. […]
Update: I’ve also added a public Google Slide version with this data that you can copy and edit as you please. See the end of the post for other formats. Update 2: Let us know your thoughts on brand-building in the chat. Many younger generations are not building deep relationships with whole categories of products. […]