As humans, we are involved in a multitude of relationships with many different people, each varying in strength based on current and past interactions. Just about all of us have had an experience with a specific person that started out as an organic friendship…one that was mutually beneficial and fun. Through friendly conversations and interactions […]
Today’s consumer is more empowered to ignore ads than ever before. So why don’t marketers give more respect to those whose time and attention they seek? […]
Wouldn’t it be nice if we could sit at Central Perk with our consumers and build Rachel-and-Monica types of relationships? Well just because we can’t doesn’t mean we can’t still be good friends to them. According to a survey by Statista, the top five qualities that make a good friend are: Loyalty Being an overall […]
People like to discover new products and services. People like to be reminded of good times they’ve had and discover new uses for their old favorites. Meanwhile, brands like to create products that add value or enjoyment to people’s lives. People and brands have a lot of common ground from which to build a bright future […]