If, like many marketers, you are advertising — or considering advertising — on retailer’s websites and mobile apps (aka Retail Media), you want to better understand how consumers engage with this type of advertising. In this report, discover how US consumers do their grocery shopping, how they use grocers’ websites and apps, how they engage […]
Dabbl is joining forces with CitrusAd, the leading, white-label, self-service, ecommerce retail media advertising platform to more deeply engage the online grocery customer. By combining Dabbl’s engagement capabilities with CitrusAd’s retail media technology and relevancy engine, the companies offer a solution that helps brands find and deeply engage their most sought-after and loyal shoppers. Retail […]
We looked at the last 25 brand studies of advertising experiences that ran on Dabbl to see what kind of impact they had on consumers’ relationships with the brand. Here’s what we found. […]
How your ad is delivered to consumers can greatly affect ad effectiveness. A new report finds that ads managed using machine learning outperform ads that are managed by humans alone. This begged the question in our minds: how does machine learning-managed ads compare to a third delivery method: ads that bypass the traditional media-interruption process […]
Update: I’ve also added a public Google Slide version with this data that you can copy and edit as you please. See the end of the post for other formats. Update 2: Let us know your thoughts on brand-building in the chat. Many younger generations are not building deep relationships with whole categories of products. […]
Brands and their media planners no longer have to limit themselves to the world of consumers’ media consumption to get attention. Crazy, eh? When we think of marketing we think of media content. They just seem to go hand in hand. Either you are paying to inject your brand into someone else’s media content (advertising, […]
