Grocery Retail Media Report: How 1,018 Consumers Feel About Ads on Their Grocers’ Websites and Apps
If, like many marketers, you are advertising — or considering advertising — on retailer’s websites and mobile apps (aka Retail Media), you want to better understand how consumers engage with this type of advertising. In this report, discover how US consumers do their grocery shopping, how they use grocers’ websites and apps, how they engage […]
CitrusAd Partners With Dabbl: Deeper Engagement For Retail Media Advertising
Dabbl is joining forces with CitrusAd, the leading, white-label, self-service, ecommerce retail media advertising platform to more deeply engage the online grocery customer. By combining Dabbl’s engagement capabilities with CitrusAd’s retail media technology and relevancy engine, the companies offer a solution that helps brands find and deeply engage their most sought-after and loyal shoppers. Retail […]
ShopRite Retail Media, Shopper Marketing Guide: 12 Digital Marketing Ideas to Boost Sales (with Examples)
Boost sales of your manufacturer brands at ShopRite. These twelve shopper marketing ideas for ShopRite digital channels reach millions of shoppers.
Marketing Plant-based Food Brands Amid Category’s 27% Growth
The market for plant-based foods is growing rapidly. See how large companies like PepsiCo as well as smaller, established brands and fresh, new startups are marketing their plant-based products to consumers. This is marketing for plant-based food brands.
Walmart turns 160 store parking lots into drive-in theaters
Walmart is aiming to help cooped up families have more summer fun with two inventive experiences we think are really great. The best marketing, in our book, are fun, helpful experiences. The first experience turns parking lots into drive-in theaters. They are also launching a celebrity virtual summer camp. Walmart Parking Lots Transform Into Drive-Ins […]
Round Up: Get Inspired by These 9 Digital Shopper Marketing Examples (with Sales Results)
We’ve rounded up the most inspiring digital shopper marketing case studies from brands and agencies that have boosted sales at in-store and ecommerce retailers. And not just good-looking examples. All examples below have sales results showing how they moved the needle at retailers. If you’re a shopper marketer or integrated marketing pro looking for inspiration […]