If, like many marketers, you are advertising — or considering advertising — on retailer’s websites and mobile apps (aka Retail Media), you want to better understand how consumers engage with this type of advertising. In this report, discover how US consumers do their grocery shopping, how they use grocers’ websites and apps, how they engage […]
Category: Technology
CitrusAd Partners With Dabbl: Deeper Engagement For Retail Media Advertising
Dabbl is joining forces with CitrusAd, the leading, white-label, self-service, ecommerce retail media advertising platform to more deeply engage the online grocery customer. By combining Dabbl’s engagement capabilities with CitrusAd’s retail media technology and relevancy engine, the companies offer a solution that helps brands find and deeply engage their most sought-after and loyal shoppers. Retail […]
ShopRite Retail Media, Shopper Marketing Guide: 12 Digital Marketing Ideas to Boost Sales (with Examples)
Boost sales of your manufacturer brands at ShopRite. These twelve shopper marketing ideas for ShopRite digital channels reach millions of shoppers. […]
Dabbl Earns IAB Tech Lab Open Measurement SDK Certification
Dabbl, a consumer engagement platform that connects advertisers with consumers via their mobile device to create mutually beneficial relationships, was recently certified by the Interactive Advertising Bureau (IAB) Tech Lab for their Open Measurement Software Development Kit (OM SDK). Earlier this year, the IAB Tech Lab launched the OM SDK to enable third-party viewability and […]