We’re big fans of brands’ marketing budgets going toward materially helping improve people’s lives. Ad budgets that directly help people. Even if it’s a little bit. Cannes has its Glass Lion award, for example, within it’s Good category celebrating “culture-shifting creativity” and recognizing work that “addresses issues of gender inequality or prejudice.” Some of these […]

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If you could reinvent advertising, what would it look like? A clean sheet. What is your definition of ideal advertising? With radical disruptions in marketing and how people engage and develop trust with brands, modern advertising has found itself in a funk. What would advertising look like that people enjoy rather than avoid? What would […]

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