We all hear about waste and fraud in digital advertising. But how much of your ad budget is wasted? Where is the waste coming from? And what can you do about it? We’ll dive into five forms of ad waste and fraud and look at options you can use to reduce or eliminate them in […]
Back in the golden days of advertising, an impression started out as a measurement unit sold by publishers and advertisers, calculated as a cost per thousand (CPM). In lieu of no consumer engagement or interaction with the content, this worked fairly well in determining the value of ad placements, which were primarily focused on print, […]
Brands and their media planners no longer have to limit themselves to the world of consumers’ media consumption to get attention. Crazy, eh? When we think of marketing we think of media content. They just seem to go hand in hand. Either you are paying to inject your brand into someone else’s media content (advertising, […]
We’re big fans of brands’ marketing budgets going toward materially helping improve people’s lives. Ad budgets that directly help people. Even if it’s a little bit. Cannes has its Glass Lion award, for example, within it’s Good category celebrating “culture-shifting creativity” and recognizing work that “addresses issues of gender inequality or prejudice.” Some of these […]
If you could reinvent advertising, what would it look like? A clean sheet. What is your definition of ideal advertising? With radical disruptions in marketing and how people engage and develop trust with brands, modern advertising has found itself in a funk. What would advertising look like that people enjoy rather than avoid? What would […]