Ad Blocker Usage*
* Reach unreachables on Dabbl. Reach both ad blocker users and non-ad blocker users on Dabbl.
How I Feel About Brands I See in Marketing
- I appreciate them 😀
- Meh, whatever 😒
- I'm annoyed by them 😠
How Relevant Are Most Products I See In…
- Very relevant
- Somewhat relevant
- Not at all relevant
I Like Products More After Seeing Them In…
Being helpful is the new marketing. 93% appreciate the brands that help them on Dabbl. 87% appreciate brands that offer how to’s, tips and other helpful content marketing. About 50% are indifferent or annoyed by brands in ads that interrupt their TV & social media.
Respectful relationships deliver better performance. 38% of users say they often (versus sometimes (52%) or rarely (10%)) come away from Dabbl product experiences liking the product more versus 25% who say the same thing about online ads. They also find those product experiences to be very relevant (42% on Dabbl vs 18% in online ads).
Source: Dabbl. Surveys of Dabbl consumers, sample sizes ranging from 1,117 to 6,690 plus internal user data. Q1 & Q2 2018.
On Enjoying Life
What I Enjoy Most
- Brands on Dabbl help people do this
- And this
- And this
- But not this
Why I Take Vacations
Brands on Dabbl help the parts of people's lives they care about most. Brands' budgets are shared directly with Dabblrs who earn toward going to movies with friends & family, shopping and more.
I'm Willing to Pay More for a Brand I Trust
Most Important to Me When Making a Purchase
I Give Product Advice & Recommendations
Brands that build trust earn their spot on people's initial consideration sets, giving them outsized advantages during the buying process -- and the advocacy process.